Is it just me or is it a little sickening that Fortune pays to run a cheerleader blog for a corporation?
We love to be tribal about sports so there are thousands of cheerleader blogs for every team in the MLB, NFL, etc. That seems natural. The hagiography coming from blogs dedicated to individual players is a little disturbing but I think its mainly just the benign extension of tribalism about pro sports.
Blogs that write for one "side" of an ideological war are almost surely harming political discourse but politics is ugly so it's probably inevitable. TV stations that cheer on one party, on the other hand, probably should only exist in China.
But blogs that cheer on a corporation? That's a bit much for me to stomach. I don't think I'm going to read anything at Fortune again anytime soon.