Well, it happened.
Ten years ago Apple was the little guy, and everyone loved their gusto. Macs he shit processors, but the software made Windows look like shit and Altivec made Motorola chips bearable. Five years ago the same was true with Google. Their motto was "Don't be evil." They offered a great product (note: singular) and free quality webmail e-mail if you were lucky enough to get a beta invite.
Today, though, its hard to tell Apple and Google from Microsoft. Apple made more headlines for bullying the media than building the iPad. Their control over apps for the iPhone OS is stifling innovation and their position on Flash might be reasonable, but its still reminiscent of Microsoft.
And I don't have to comment on Google. They won't be happy until the length of your dick is no longer private information.
A Batman quote is relevant here: "You either die a hero or live long enough to see yourself become the villain."