Netflix is spinning off its DVD-by-mail business to make the service shittier than before. In the past, the Instant and DVD queues were separate but one tab away. Now they will be on completely separate and not-integrated-whatsoever websites. Netflix is hoping that by providing a weaker service and making it more difficult for it's DVD-by-mail business to subsidize it's streaming business, it will collapse under its own weight.
Seriously, I got the link to the story from The Onion and assumed that it was to an Onion sister-site with satirical news. But I clicked some of the links and when I read it on the official Netflix blog I realized it wasn't a joke.